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Lego is about more than just kids’ toys—its adult collectors are proving lucrative for the Danish company’s $9.7 billion sales

April 15, 2024

In 2020, Lego launched its adult-focussed category. Adults also introduce kids to Lego, making them a critical group to the Danish toymaker’s growth. Read More

​In 2020, Lego launched its adult-focussed category. Adults also introduce kids to Lego, making them a critical group to the Danish toymaker’s growth. Fortune | FORTUNE

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