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While streaming giants slash budgets and users flock from X, the U.K.’s biggest publishers are using AI (with a little help from Prince Harry) to get us hooked back on books

April 17, 2024

By psychologically matching publishers’ backlists to potential readers, AI is giving valuable new life to old titles.
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​By psychologically matching publishers’ backlists to potential readers, AI is giving valuable new life to old titles. Fortune | FORTUNE

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